Jaylor
Deliverables:
Marketing plan, communications strategy, branding, tagline, ads, brochure, signage, dealer displays, trade show display, website, emails, and social media.
Challenge:
To increase Jaylor market share through very aggressive sales objectives and distinctly set them apart from other TMR mixer companies.
Execution:
Complete restructuring of their corporate branding, starting with dealer research and writing a marketing plan, which is a service seldom offered by agencies. Once the marketing and communication strategies were developed, a completely distinctive brand identity, complete with a new positioning of the company as the leading authority on bovine and beef nutrition was created. This resulted in the new corporate theme line; “Because Nutrition Matters®”. Pushing boundaries further, a fresh new ad campaign that currently has widespread North American distribution was developed, with impending global exposure. A website, social media set-up, corporate brochure, and trade show displays and promotional elements completed the new corporate positioning and branding package.
Results:
In each of the three years this campaign has been running, Jaylor has significantly exceeded their very aggressive sales targets. As a result, Jaylor has made a strong statement within the Dairy and Beef herd markets in North America.