Canada’s Outdoor Fame Show
Deliverables:
Marketing plan, communications strategy, branding, ads, brochure, signage, trade show display, website, emails, and social media.
Challenge:
To increase attendee excitement and draw in new crowds each year.
Execution:
Advertising campaign the run from the spring till the fall showcase new events and targeting are categories of the farming and agricultural community. The show each year looks for changing print and online materials to showcase all events, field demos, exhibitors and live animals.
Results:
Attendance has steady increased each year and with more drive in social media to create a longer sense of participation in the show.